How to Create a Compelling Story for Your ProductWhether you are selling a product at your physical outlet, or if you have a Shopify or Woocomerce store online – you can only sell at a higher price if you back it up with a good story. Here’s an example that clarifies it all:
The Story of Kevin Rose – The Man Who Sold at 10x Higher Price.In the early 2000s, Kevin Rose utilized the online auction platform eBay to buy and resell various items, including small trinkets and collectibles. His approach involved crafting imaginative and captivating stories in the product descriptions to make them more enticing to potential buyers. By adding intriguing narratives and highlighting the unique qualities of each item, Rose was able to create a sense of value and desirability around them. He tapped into people’s emotions and imaginations, giving them a compelling reason to purchase the items at higher prices. It is said that Rose sold an item for $200 that he had bought merely for $20! Rose’s approach demonstrated the power of storytelling in marketing and sales. Instead of simply listing the features or specifications of the products, he used storytelling techniques to create an emotional connection and build perceived value. This strategy not only attracted buyers but also allowed Rose to sell the items at significantly higher profits than their initial purchase prices.
How to Leverage Storytelling to Boost Your Online SalesIf you are willing to tap into the power of storytelling and boost your eCommerce sales, you need a team that comprises:
- Shopify partners who are experienced in selling story-backed products
- Digital Marketing experts who can create a winning story-tellings strategy
- A copywriter who is well-versed in storytelling, marketing, and sales
Know Your Audience
- To get to know your audience really well, you have to research like a copywriter. That said, you have to hover over hundreds of comments and reviews that your audience has left on platforms like Quora, Amazon, eBay, etc.
- The second part is to pin down “Why they Use the Product?”. Sometimes the underlying reason behind people purchasing products can vary massively from what the brand is selling it for.
Craft a Compelling Brand Story
Showcase product stories
Use Customer Testimonials and Success Stories
Use Visuals Effectively
- Increase Engagements
- Improve Brand Recall
- Boost Conversion Rate
- Increased Social Media Reach